• About Us

Creativity, quality and transparency from the roots.

A promising plot of land in a corner of untouched pastoral landscape, surrounded by Mediterranean scrub and wise olive trees. Starting from such a white canvas, we have created a marvelous vineyard, a world-class winery, and exquisite wines. We have achieved all this by leveraging the richness and uniqueness of local nature and drawing inspiration from the soul of Tuscany.

We cultivate the earth’s fruits to fulfil an instinctive passion for the creative process. Our experts tend lovingly to every single vine and bottle, closely abiding by the strictest quality standards without compromise. Our wines are organic and made with the utmost respect for our fruit. All this has enabled us to offer affordable Super Tuscans consistently rated above 90 points by the most qualified wine reviews in the world since the very first vintage in 2013.

Podere La Pace is a place of love. Here, wine is relished as food for the soul, a meeting point of Man and Nature to be shared among all people for their holistic well-being. Generosity, creative energy, and the elegance of simplicity: in these values are rooted our distinguished wines.

We open our doors to show you how we cultivate our grapes and how we make our wines. Pending your visit, we invite you to take a look at our official brochure to learn more about our enterprise.


  • 1934

    Gino Maggioni, grandfather of Simone, settles with his family in the Ligurian countryside near Imperia, where he founds the La Pace concept. An internationally renowned architect and designer in the 1920s and 1930s, he had previously owned a furniture atelier in Milan.

  • 1936

    Gino takes inspiration from the ancient and symbolic olive tree to draw the first La Pace logo, which later becomes an emblem of renewal and creation.

  • 2006

    Silvano Maggioni and Marianita Valdinoci, Simone's parents, discover the land plot on which Podere La Pace is located. Simone Maggioni, the third generation, brings the La Pace concept forward in Tuscany by purchasing it.

  • 2011

    The vineyard is planted and construction works for the winery begin, thus extending a tradition of entrepreneurship and exploration. The first La Pace labels are officially launched with the 2013 vintage.

  • 2014

    The labels go through a first artistic makeover: the landscape facing the farm is captured on canvas by Flemish painter Françoise Palsterman and the resulting painting is placed on them.

  • 2020

    La Pace presents the new wines with some elegant and innovative labels designed by Monica Maggioni, Simone’s sister, in a year that veritably cements its identity.

The La Pace vineyard is as much a discovery as it is a creation. The seven-hectare pocket of land on which it lies was purchased in 2007 and is situated on the Colline Metallifere of Massa Marittima and in front of the gorgeous Gulf of Follonica. The natural bounty we have been gifted and the region’s historical and cultural heritage have inspired us to cultivate varietals of international caliber that transcend borders and conventions: Cabernet Franc, Cabernet Sauvignon, Merlot, Petit Verdot, Chardonnay and Viognier.

We produce a limited number of bottles, around 30,000 a year. Our wines, all certified organic and aged in French barriques, are:

Pittoresco (ex-Red Label), a modern and appetizing blend of Merlot and Cabernet Franc, owes its name to the artistic vocation and temperament of the sculptor and painter Marianita Valdinoci, Simone’s mother;

Silvano (ex-Black Label), a tribute to Simone’s charismatic father, an intricate and polished blend of Cabernet Franc, Cabernet Sauvignon and Petit Verdot;

the monovarietal reds (ex-Gold Label), the purest and most defining expressions of Cabernet Franc and Merlot that we only produce on select vintages;

Prima Viola (ex-White Label), a graceful cuvée of Chardonnay and Viognier named after Tommaso Valdinoci, maternal grandfather of Simone and the first violist at the La Scala Theater in the period following World War II;

Nina, a zesty Viognier monovarietal, a delectable wine that captures the fragrance and vividness of Mediterranean scrub.

Our offering also includes a Grappa Riserva, distilled from prime red grape marc and aged in our barriques for at least 18 months, an aromatic Grappa Bianca, obtained from select Chardonnay and Viognier marc, and a delicious extra-virgin olive oil.


Egmond Brenninckmeijer

Private entrepreneur

Giuseppe Castaldi

Former Senior Vice President at 3M

Chris Harrison

Executive Vice President and Chief Human Resources Officer at Beacon Roofing Supply Inc.

Simone Maggioni

Managing Partner at Eric Salmon & Partners

Klas Magnusson

Former Senior Vice President Communications at Volvo Construction Equipment

Onno Maliepaard

Ex Senior Vice President at LeasePlan

Will Margiloff

Chief Strategy Officer at Zeta Global

Roger Geng

CEO at Fullwon International

Helena Ma

Managing Director at IDEA communication Pte Ltd

Operating Team

Gianluca Battista

General Manager

Emiliano Falsini

Oenologist and Winemaker

Stefano Bartolomei


Luigi Guidoni

Vineyard Manager

Germana Masselli

Financial Director

Michele Bianchi

Web Master and Digital Marketing Manager

Podere La Pace

Loc. Vivoli - 58024 Massa Marittima (GR) - Italy

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